What is Variable Price Marketing?
It is marketing a home with a price range that the seller will consider when offers are made on his home. It doesn’t mean the home seller will accept any price within the range, only that he will consider it, and usually comes back with a higher counter offer. Variable Price Ranges are popular in San Diego Real Estate market and have been a very successful way of marketing a property for sale by experienced Realtors.
The Benefits of Price Ranges
The range gives the buyer permission to offer a lower price, thereby giving the seller the option of negotiating. If there are no offers, there are no negotiations, and no sale. Price Ranges often result in multiple offers, thereby creating a competion to increase the selling price. Buyers see the low end of the range and think they can get a bargain. Sellers see the upper end and think they can get top dollar. The fair market price in generally somewhere in between.
What is the Value?
The value of any property is no more or less than an able and willing buyer will pay for it. This figure is fluid and can change weekly depending on the current market and recent sales. By not setting an absolute figure of value, which buyers generally won’t cross, it lets the free market principles work and quite often result in sales prices higher than would have happened if the property had a “set” price.
Variable Price Marketing
